Once again, DDB Brussels invents the accessory of the year for "De Warmste Week". During the holidays, the gifts overflowing under your Christmas tree will be even more beautiful with "The Warmest Wrapping Paper" designed by Jeroom.
The proceeds of its sales will be donated to charity organisations by "De Warmste Week".
To support the action, DDB has also created a humoristic TV spot with Jauke the horse taking the leading role!
"The Warmest Wrapping Paper"
It's become a tradition for "De Warmste Week" to launch a gadget every year to raise money for charities. You might remember the flaming pin or the Philippe Geubels' Jingle Ball. This year, in collaboration with flemish artist Jeroom, DDB Brussels created "The Warmest Wrapping Paper". The artist personally drew the wrapping paper choosing to give it a "glowing lava" look.
Jauke the horse
DDB Brussels also developed a TV spot to promote the new gift wrap. The idea is : the larger the gift, the better for the charities. The more wrapping paper you use to wrap your gifts for Christmas and New Year's, the more you'll be giving to charity. The main role of the spot is held by a horse going by the name of Jauke. She was the perfect casting choice because she's specially trained by her owner (who was on set) to play comedy.
You'd like to by a roll ? "The Warmest Wrapping Paper" can be bought for 5 euros per roll and is available everywhere.