Right before the summer holidays, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini.
The campaign was rolled out across different media: out-of-home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all off. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner.