Studio Brussel
Stardust for Bowie
Challenge
When David Bowie died, fans all over the world were in shock. Belgium’s radio station Studio Brussel felt it needed to give those fans a way to express and share their grieve.
Idea
We decided to give “starman” David Bowie his very own constellation. Together with the Royal Belgian Observatory we identified 7 stars in the form of Bowie’s iconic thunderbolt and named it ‘Stardust for Bowie'. The thunderbolt became the key visual of a digital mourning place, a microsite were all Bowie fans could upload their music in the universe with a personal message.
Stardust for Bowie was launched one day after David Bowie’s death. In a few hours it became a mourning place for millions of Bowie fans.
On in integrated platform, linked to Google Sky, everyone could say goodbye to David Bowie in their own way. By choosing their favourite song, writing a personal message, and adding it to a star withing the constellation.
200.000 Goodbyes
from 80 countries
Most viral
Article
in the global press
1.100.000
Shares
and comments
13.300.000.000
Potential reach
source: Talkwalker