Mixing blueand yellow

Everyone knows that IKEA offers home decoration solutions for the entire family. However not a lot of people know that IKEA also offers products and ideas to make sure our daily behavior is a little bit greener. DDB Brussels didn’t want to make big ‘green’ promises. Instead we kept it simple and mixed the yellow and the blue of the IKEA logo. After all, blue and yellow equals green, right? The result was a campaign with three visuals in bus stops, magazines, bannering and animations.