Kids movie

For the opening of C&A Wijnegem's pop-up store - a small, temporary boutique only for kids - DDB created a short movie realeased exclusively in the store itself. This short movie shows kids (4-12y/o) presenting the new Kids' Spring Collection.

The pop-up store was a big success and received a lot of positive responses. The promo movie really captured the style and atmosphere of C&A for kids.