To announce the launch of LURVIG, the very first range of accessories for our animal friends, DDB and IKEA created a radio campaign with teeth! A series of testimonies can be heard in each spot and they each explain, very calmly, how they destroyed their interior. At the end of the spot, it's understood that the authors are, in reality, pets. And IKEA owes them a lot. Discover the campaign for yourself here below.