IKEA
IKEA puts culinary skills and kitchens to the test in 'Masked Chef'
With Batibouw approaching, IKEA wants to highlight the quality and durability of their METOD-kitchens. They come in various styles and can be freely assembled by you. On top of that, they come with a 25-year warranty; now that’s a quality promise you
can rely on. And especially for Batibouw, customers will also benefit from a 10% discount from 20/2.
The campaign runs on social media, banners and on the radio.
*IKEA wants to emphasise that ‘Masked Chef’ was recorded in a controlled environment and asks that people don’t try and cook when blindfolded at home.