DDB Brussels and IKEA have created new radio spots to promote the extensive range of sofas and sleeper-couches. These spots are part of the central campaign theme “expect the unexpected”. And this is exactly what you get … we hear a conversation amongst a family seated on a couch. As they are discussing their ambitions for the future, the seat also changes just as their plans do. The message? IKEA has the perfect sofa for every situation, no matter what that might be.