Greenpeace and DDB are not for sale

Greenpeace is a fully independent organisation. In order to set its own agenda, it does not accept money from companies or governments. Greenpeace relies on the goodwill and donations from individuals. However, this past year that has become a lot harder…

In 2020 the ambassadors of Greenpeace could not hit the streets to collect gifts. Everyone had to stay home. So, Greenpeace had to look for alternatives to raise funds. That is why DDB, together with CZAR, imagined a world in which Greenpeace would have to survive without individual gifts, but instead was forced to accept money from oil corporations, big banks, fast food or soda companies. The result? An uptempo commercial, directed by the Belgian director Toon Aerts. Discover the campaign here.