DDB and Mega get household appliances to revolt

Many Belgians stay with the same energy provider for years and don’t really question it. Every month this supplier surprises them with a high energy bill and at the end of the year the final bill is a not so welcome gift.

The solution to deal with these high energy bills is actually not far-fetched: by simply switching to Mega, one of the cheapest energy suppliers, you can save up to more than 700 euros per year. Many Belgians don't lose sleep over this. But what if the appliances, which are fed by electricity or gas that is too expensive, are tired of it? What if they want to make it clear to their owner that it’s time to take action and switch to a cheaper supplier? Find out how the devices are taking the law into their own hands in this new campaign for Mega.

The campaign runs both on TV and online.