Thanks to all kinds of online payment options, it’s very easy to spend money today. Fortunately, bpost bank’s app allows customers to monitor their expenses and manage their money better.

With a growing number of online payments, it has never been so tempting and simple to spend your money. With the features of MOBILEbanking, bpost bank customers can now manage their finances and keep their money under control.

We came up with different characters who, like many of us, sometimes have trouble managing their money. Each of the characters, just like Bernard - the hero of the film – spends their money a bit too easily. All the characters are based on real consumer insights.

"The goal of the film was for people to recognize themselves in one of the characters. Because to be honest, we’re all the same. Who has never offered a round of drinks in the evening without giving it a second thought? Or who has never been afraid to have no more money on their account at the end of the month?", explains Frederic Zouag, one of the creatives behind the campaign.

Thanks to the bpost bank app, these kinds of situations are rare.