DDB reinforces its strategic cell with content strategist Jorian Vanvossel
"Branded content is not just a buzz word anymore. It is increasingly important for our customers," says Strategic Director Dominique Poncin. “The recruitment of Jorian Vanvossel as a content strategist gives DDB scope to develop a consistent brand approach across all touch points. The hands-on experience of Jorian will help both DDB and its customers."
Jorian started his professional career as an academic researcher at Iminds-SMIT-VUB studying the written press. With the theory in mind, he soon made the switch to the advertising industry at the sides of These Days Y&R, rolling out content strategies for several clients including BNP Paribas Fortis and Telenet. After having spent almost 5 years in Antwerp, he decided it was time to get back to a city with the ‘c’ of capital and join DDB.