Challenge

There are a huge amount of emojis on your phone but only one exists for beer. It’s not enough for Belgium, a country that counts over 800 different beers.

Idea

The Belgian Brewers saw an opportunity to create 60 differents emojis for 60 Belgian beers. The particularity of this campaign is that the Belgian beer Emoji app was launched with only one press release.

1 official beer emoji
wasn't enough for a country with 800 different beers
Results
In only
2 days
the story travelled the world.
Global reach :
29.926.024.300
76.000
downloads pushed the app
to the #1 place in the App Store.