Volkswagen

Protected by
of experience

Since the introduction of the Golf, 40 years ago, Volkswagen has made innovative technologies available for the public. To celebrate this historic birthday, DDB Brussels made a fitting TV and YouTube spot for Volkswagen Belgium. ‘Safety by experience’ is the central theme in the spot in the typical Volkswagen tradition.

vw 40years logo

7 generations protection

The current Volkswagen Golf is already the seventh generation. With this generation key technologies are democratized again. The emergency brake function, Front Assist helps to prevent a collision with a vehicle ahead. When the vehicle approaches too close, the driver gets warning. When the driver does not respond, Front Assist slows the car down to reduce the probability of a collision.

The Adaptive Cruise Control system of the Golf works with an automatic distance control. The system maintains a constant speed and a constant distance to the vehicle ahead of your car, using a radar. In case of a slower vehicle up front, the Adaptive Cruise Control slows down the car. If necessary, the system brings the vehicle to a complete stop.

7 generations