Letgo

Launch campaign

Letgo, the free app that allows people to buy and sell second-hand goods, launched its first national campaign in Belgium with two TV spots inspired by everyday situations.

"Letgo of your drone" features a young couple trying their new drone in a living room and trashing the place in spite of themselves with the unexpected help of their cat.
"Letgo of your leather jacket" tells the story of a young working girl arriving at her desk, happy to show her coworkers her new leather jacket, before she realized one of her colleagues bought the very same leather jacket.
Thanks to the letgo reflex, the three of them solved the two issues by snapping, posting and chatting to sell their used goods easily.
Results

By playing on humor and relatable life situations, DDB and letgo put forward the simplicity of use of the application while giving it a recognizable identity to expand quickly its notoriety after launch.
They were followed by two radio spots illustrating the simplicity of the Letgo concept, taking this time a fridge and a handbag as examples.