Audi

#untaggable

Audi Belgium and DDB Brussels created, in collaboration with Clear Channel, an #untaggable display for the launch of the new model.
The Audi Q2 is one of the key cars in the German automaker’s line up. This versatile SUV is not one that can easily be labelled. So it was given the hash tag #untaggable. A sticker of the Audi Q2 remains on the window while three different background roads rotate into place.
The result is impressive: we see the Audi Q2 integrate 3 different environments, in the image of its character #untaggable.
This elegant solution was visible in both Brussels and Antwerp.